Short Television advert for The Hobbit. Not a trailer, but a 5 second short clip.
Channel 4 9:30pm during ad break in Darren Brown
Targeted at the 16+ year old
above the line Marketing
Mention in "Friday Download's Movie Download"
A couple of short clips along with recommendation to go and watch in the cinema
CBBC Channel 5pm, just after school
Targeted at school children
below the line marketing
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