Image of Smaug on the side of a plane
Source: Benedict Cumberbatch Fan blog - Warner Bros.
Directed at Benedict Cumberbatch Fans
Live World Premier advertised online
Source: Facebook page- Peter Jackson
Directed at Peter Jackson Fans
Public Bus Campaign Begins :03/12/13
Poster on the side of 349 Bus during Rush Hour
Loation: Edmonton Green Bus Station
Source: Warner Bros.
On multiple school routes
Targeting General public, School children (most likely to go cinema and watch big Hollywood blockbusters
Emails from Cineworld advertising The Hobbit
Targeted at die hard cinema goers (people who subscribed to cineworld film notices)