Tracking: The Hobbit Cont'd

Image of Smaug on the side of a plane
Source: Benedict Cumberbatch Fan blog - Warner Bros.
Directed at Benedict Cumberbatch Fans












Live World Premier advertised online
Source: Facebook page- Peter Jackson
Directed at Peter Jackson Fans







Public Bus Campaign Begins :03/12/13
Poster on the side of 349 Bus during Rush Hour
Loation: Edmonton Green Bus Station
Source: Warner Bros.
On multiple school routes
Targeting General public, School children (most likely to go cinema and watch big Hollywood blockbusters

Emails from Cineworld advertising The Hobbit

Source: Cineworld

Targeted at die hard cinema goers (people who subscribed to cineworld film notices)