Tracking: Kill Your Darlings

Online article on the Mail Online
Below the line Marketing
Targeted at fans of Daniel Radcliff, Daily Mail readers (20-30 years)
Source- The Mail Online
 







Poster advertising Kill your Darlings
Above the line marketing
source- Killer films
Targeting general public, fans of Daniel Radcliff









Appearance by Daniel Radcliffe on "The One Show"
Below the Line marketing
Targeting general public, One Show watchers, those just home from work (7pm-7.30pm)
Source- BBC





Kill Your Darlings poster in Leicester square tube station. On the platforms and in the corridors.
Targeted at London Commuters, as well as movie goers due to Leicester Square having various theaters, cinemas and the like.

Tracking: The Hobbit

Interactive online advert
Located on Ebay homepage
Above the line marketing
Targeted at 16-30 year olds, willing Christmas shoppers

Warner Brothers have worked together with Google to make an interactive mapped version of middle earth. It allows users to explore middle earth and play various mini games as they explore.

The first article is on the Daily Mail, targeted at the lower middle-class in their 20-30's It is an example of below the line marketing

 Link to Daily Mail article

The second article is the Telegraph, targeted at the middle-class in their 40's upwards. It is below the line marketing  

Link to The Telegraph article

The interactive map is a result of a co-operation between Warner Brothers and Google, targeted at:

Game players

The Hobbit fans

                                            Lord of the Rings fan

It is above the line marketing. Unfortunately it is inaccessible for some as the interactive map is not supported by some forms of hardware.
Link to Map

Papadopoulos & Sons: Marcus Markou Q+A

Meeting Marcus Markou was very beneficial, as it brought to my attention the fact that there is so much more involved in making a film than just planning the idea; shooting the footage; editing it all together and getting people to see it.

Things I learnt from Marcus:

• The way to get the best out of your cast and crew as a director is to break down the barriers and run a set that everyone feels equal in. I.e. Learning everyone's names on the first day and instead of queuing for food in order of importance (e.g. director, main actors, extras, crew), queue in order of arrival. Just small things that make those with the smallest roles feel important.

• That some of the best moments in a film are the ones that are spontaneous and not scripted, Marcus asks the actors how they would like to enter, exit, deliver lines etc... and if there is enough time for the extra shots they go ahead with it. It just gives the film a more naturalistic feel to it, as though the script could actually happen in real life.

• Just because you get rejected by mainstream distributors, it doesn't mean that you can't go out and get your film watched yourself. Self distribution is so much easier due to new technologies, eventually the distributors will come to you and then you have the opportunity to reject them.

• It is important to have a line producer to give a line by line budget of your script, so that you can decide whether or not you can afford certain shots, or if the shot is worth the money you would be spending on it. Especially important if you are a small scale independent project, because every penny is essential.

• For the technical crew i.e. boom operator, electricians etc...there is a flat line daily rate for pay regardless of the size of the production, whether it is the latest Hollywood blockbuster or a small independent film.

Papadopoulos and Sons: Overview

Synopsis:

Following his ruin in the latest banking crisis, a self-made millionaire reluctantly re-unites with his estranged freewheeling brother to re-open the abandoned fish and chip shop they shared in their youth.

Harry Papadopoulos has got it all: a mansion house, awards and a super rich lifestyle. But when a financial crisis hits, Harry and his family lose everything. Everything, except the dormant and forgotten Three Brothers Fish & Chip Shop half owned by Harry´s larger than life brother Spiros who's been estranged from the family for years.

With no alternative, Harry and his family are forced to pack their bags and reluctantly join `Uncle Spiros´ to live above the neglected Three Brothers chippie. Together they set about bringing the chip shop back to life under the suspicious gaze of the their old rival, Hassan, from the neighbouring Turkish kebab shop whose son has his own eyes on Harry´s daughter, Katie.

As each family member comes to terms with their new life, Harry struggles to regain his lost business empire. But as the chip shop returns to life, old memories are stirred and Harry discovers that only when you lose everything can you be free to find it all.

Featured Cast:

Stephen Dillane - Harry Papadopoulos

Georges Corraface - Spiros Papadopoulos

Ed Stoppard - Rob

Georgia Groome - Katie Papadopoulos

Selina Cadell - Mrs. Parrington

Cosima Shaw - Sophie

Frank Dillane - James Papadopoulos

Papadopoulos & Sons: Production Etc...

Production:

"Papadopoulos & Sons" is a family-oriented film. It has been inspired by Marcus Markou's own family history and cultural roots, which fuelled his desire to focus on family unity.

The film was shot in the London area. The crew found a street with two empty shops in Morden, South London, and took the lease on them. One became the chip shop The Three Brothers, the other one the rival kebab shop. The city scenes were filmed in Central London, the mansion scenes in Croydon. Finally, the Papadopoulos factory was set in a real Greek food factory in East London.

Distribution:

In the UK Marcus self distributed  Papadopoulos & Sons in cinemas, re-mortgaging his house to raise the funds so that he was able to self distribute with his own company "Double M", as well as with "Cineworld" . It was due to be screened for a week starting  April 5th, 2013, but in many places due to audience demand ran for much longer while they expanded to more venues.

The film was released in France on the 3rd October 2012 at the "Dinard Festival of British Cinema", in Greece on the 7th November 2012 at the "Thessaloniki International Film Festival" and the 20th December, in Ireland on the 5th April 2013 and in Germany on 27th June 2013.

Marketing:

The film can be found on Facebook and Twitter, as well as having a YouTube channel, a Google+ profile and an IMDB page. The trailer was released on the 23rd April 2013 on YouTube. The film also has an official website, and a poster.

Exhibition and Exchange:

The film was screened at "Cineworld"  and was also released on DVD, and is available online, such as on Netflix.

The film made £40k from just 13 cinemas in the opening weekend. 

 It was awarded three stars out of five by various media outlets among which The Guardian, saying that the film was "an ambitious attempt to rewrite Lear for laughter rather than tears. It's a throwback, but relaxed, sweet and funny with it: a first feature that makes an impression by not pushing too hard to make an impression"

The criticisms mainly concern the screenplay deemed by some as predictable or déjà-vu, most critics insisting nonetheless on the "feel-good" aspect of the film

The film received 82% positive reviews on Rotten Tomatoes and an average rating of 6.9 out of 10 on IMDb

On June 27, 2013, the film was released in 70 cinemas in Germany under the name "Papadopoulos & Söhne" and achieved the impressive tally of 23 850 admissions during the first weekend.