Welcome to my A2 media Blog, I'm Josh Stevenson (0796) and I'm in Group 2 with Harry Kettenis (0390), Matthew Romo (1660) and Ysabel Hudson-Searle (0331). Use the labels on the right to navigate through my blog, with the A2 labels relevant to my current course. You can access the main music video blog aswell using the link.

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Friday, 29 November 2013

Tracking: Kill Your Darlings

Online article on the Mail Online
Below the line Marketing
Targeted at fans of Daniel Radcliff, Daily Mail readers (20-30 years)
Source- The Mail Online

Poster advertising Kill your Darlings
Above the line marketing
source- Killer films
Targeting general public, fans of Daniel Radcliff

Appearance by Daniel Radcliffe on "The One Show"
Below the Line marketing
Targeting general public, One Show watchers, those just home from work (7pm-7.30pm)
Source- BBC

Kill Your Darlings poster in Leicester square tube station. On the platforms and in the corridors.
Targeted at London Commuters, as well as movie goers due to Leicester Square having various theaters, cinemas and the like.

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