Online article on the Mail Online
Below the line Marketing
Targeted at fans of Daniel Radcliff, Daily Mail readers (20-30 years)
Source- The Mail Online
Poster advertising Kill your Darlings
Above the line marketing
source- Killer films
Targeting general public, fans of Daniel Radcliff
Appearance by Daniel Radcliffe on "The One Show"
Below the Line marketing
Targeting general public, One Show watchers, those just home from work (7pm-7.30pm)
Kill Your Darlings poster in Leicester square tube station. On the platforms and in the corridors.
Targeted at London Commuters, as well as movie goers due to Leicester Square having various theaters, cinemas and the like.