Tracking: The Hobbit

Interactive online advert
Located on Ebay homepage
Above the line marketing
Targeted at 16-30 year olds, willing Christmas shoppers

Warner Brothers have worked together with Google to make an interactive mapped version of middle earth. It allows users to explore middle earth and play various mini games as they explore.

The first article is on the Daily Mail, targeted at the lower middle-class in their 20-30's It is an example of below the line marketing

 Link to Daily Mail article

The second article is the Telegraph, targeted at the middle-class in their 40's upwards. It is below the line marketing  

Link to The Telegraph article

The interactive map is a result of a co-operation between Warner Brothers and Google, targeted at:

Game players

The Hobbit fans

                                            Lord of the Rings fan

It is above the line marketing. Unfortunately it is inaccessible for some as the interactive map is not supported by some forms of hardware.
Link to Map