Welcome to my A2 media Blog, I'm Josh Stevenson (0796) and I'm in Group 2 with Harry Kettenis (0390), Matthew Romo (1660) and Ysabel Hudson-Searle (0331). Use the labels on the right to navigate through my blog, with the A2 labels relevant to my current course. You can access the main music video blog aswell using the link.

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Tuesday, 30 September 2014

Our Record Label

Our record label is called "Raw Sound Records" and is based on the model of various labels, including "Relentless Records" and "Mercury Records". We are a London based label who are independent in our own right, but still operate under the "Universal Music Group".

We are specialists in the following genres :
PBR&B, R&B, Hip-Hop, Soul, House and Dubstep

Our aim is to work with up and coming artists/bands, bringing out all of their potential and turning them into a household name. Just because an artist/band isn't "mainstream", it does not mean that have to keep their music away from mainstream markets. Anyone has potential in the music industry, it just takes the right backing force.

Joey Badass

If we were to use pre-existing artists as examples of the kinds of artists we would sign, then the list would include artists such as:

Misha B
Jhene Aiko
FKA Twigs
The Weeknd

Below you can see our thought process behind this decision. We broke down the model of various record labels into their individual components and from that, we drew out inspiration and ideas for the basis of our record label. 

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