By searching for a year by year account of the top selling single, it becomes very clear that over the last decade, pop singles appear to be the public's preferred choice. Nearly all of the artists behind the singles have very strong British/American Identities, with the exception of the 2012 hit "Somebody That I Used To Know" by Gotye and Kimbra, both of whom have Australian origins.
Over the last 4 years, it is plain to see that while the % sales of each individual genre have varied slightly year on year, the top 4 genres: Pop, Rock, Dance and R&B have remained in the same position, making up the majority of sales and streaming within the UK market. By combining both unit sales and streaming, you get a general idea of which genres are currently favored by UK audiences. As of the end of 2013, it stands that Pop is the most popular genre with 35.1% of the UK market, Rock following behind by 12% at 23.1%, followed by Dance and R&B respectively.
|Itunes Pop Chart|
|Itunes Rock Chart|
|Itunes R&B Chart|
The Pop chart is the exception to this with only The Script appearing in the charts twice, but for songs from different albums. This may be due to the an over saturation withing the Pop genre, especially with the rise in popularity of talent shows like "The X Factor" and "The Voice" constantly producing a new influx of "Pop" singers into the market.